Who Buys Private Plates?
Unlike many businesses we always struggle to define a “typical” customer. The people who buy their number plates from us come from all walks of life. The prices they pay range from 50 to 400,000 or more. The registrations they choose may be names, initials, words or something else. With such a broad spectrum of clients, we find that the only generalisation we can make is they they tend to be car enthusiasts. Whether they are young people buying numbers to personalise their first cars, businessmen seeking badges of success to to display on their Mercedes or celebrities seeking to maximise publicity, their cars seem to be of particular importance to all of them. We find that fans of motor sports make up quite a large group amongst our customers. For example, rally driving enthusiasts and followers of Formula 1 motor racing do seem to love private registrations. As they say, it takes all sorts, and we see most of them!
