Who buys at auctions?
The MORPACE* Study conducted on behalf of the National Auctioneers Association (NAA) indicates that the auction real estate industry is projected to grow to $67 Billion within the next twelve months. Real estate auctions have become a nationally recognized outlet for buyers, and are no longer considered a last resort or fire sale for sellers. A prospective auction buyer may be someone looking to relocate his company or family to your area; may be an overseas investor; or may be your neighbor looking to upgrade. We will use the Exclusively Auctions intensive marketing campaign to locate and motivate buyers to purchase. Consider these NAA statistics: 20% of all properties sell prior to the auction 60% of all properties sell the day of the auction 5% of all properties sell within 24 hours following the auction 15% of all properties offered do not sell, due to reserve pricing The auction event itself. Almost without exception the amount of funds expended on an auction marketing campaign wi
