Who Benefits from Digital Signage?
Digital Signage enables retailers and brand marketers to use vibrant, media-rich messages directed to the right audience- anytime, anywhere. This method ensures message control while allowing for the delivery of real-time content driven by time, location, demographics, and promotions. The ability to impact viewers and customers is increased by the use of full motion and colour video, interactive touchscreens and a multi-feed functionality that allows for varying images. Digital Signage can be a powerful tool to increase revenues and decrease costs by: • Emphasizing specific high margin items, specials and limited offers in real-time. • Promoting and up-selling featured products at point of purchase. • Ability to change targeted messages faster, more easily and less expensively compared with printed signage.
