Who attends this event — HR directors, managers or VPs?
Perhaps all, or a small percentage of all three attend. If your decision-maker is a human resources director, then you’ll want to make sure the event management company can provide you statistics supporting what percentage of the participants have director-level titles. You need to drill down to your target audience. It’s not good enough to say that it’s a human resources related event; rather, is the job title you’re targeting attending? And if so, what percentage of the attendees hold this title? I recommend at least 50-60% before spending any money. Event Marketing Tactic #2 — What value-added benefits is the venue [trade show organizer] making available to your business? Will they allow you access to the attendee mailing list so you can implement a premailing promoting your one-day trade show special, as well as the location of your booth? Well organized events, at minimum, provide a list of attendees after the event so exhibitors can follow up. More organized events provide parti
