Who are Verve Wireless?
Verve enable mobile publishing for local and regional media outlets, concentrating mostly on newspapers. Along with the new SMS service it has announced eight new media partners, to join the 140 it already has, including some serious heavy-hitters like the New York Times Regional Media Group and Associated Press. The location-based service is being hailed (by Verve!) as the next step forward for this space, with local media being able to push relevant news to users. From the release: “We have community businesses that have been advertising with us for years, and they are always looking for ways to drive customers into their place of business. They are embracing mobile advertising because it compliments their other advertising efforts, it can be measured and it is comparable to other marketing methods that they are familiar with,” said Tim Repsher, managing director of mobile product & business development for Media General. “They see how a mobile coupon campaign delivered at a precise
