Who are the users of the FAO Web site?
FAO information is increasingly disseminated through the Internet. Hence, fao.org is one of the main reference points for FAO’s target audience. The users of the FAO Web site belong to the following professional categories: • technical and policy advisors in ministries and donor institutions; • academics, researchers and teachers; • private sector analysts; • delegates in international fora; • trainers and training institutes: • civil society lobbyists; • librarians and information management specialists; and • the national, international and specialized media. They can be described as “information intermediaries”, e.g. ” …people and institutions whose role is to locate valuable information, summarize it, and showcase it to a larger audience including decision makers. Their role is to influence decision-makers at various levels in order to allow them to incorporate FAO-generated information in their political activities”. This means “the normative programme does not normally reach de
