Who are the people behind ASF? How was it conceived?
ASF was conceived back in 1995 by Cassie, Victoria and Kira, a trio of young women who worked together in the same company and shared a love of soap operas (but a frustration with their lack of quality). What started off as a parody of Melrose Place written in a series of e-mails developed a life of its own. Each writer wrote a scene and sent it along to the next partner, who added her scene, and so on, in what is commonly called a “round robin story.” Victoria eventually dropped out of the circle many months later, but Cassie and Kira had fallen in love with the characters, and no longer saw the series as a mere parody. Deciding upon the web as a possible medium for gaining an audience, the pair returned to the beginning of the series and rewrote everything, exising the farcical elements (including some delving into the supernatural) and sharpening the characterizations. Eventually Schuyler Falls (as it was originally called) premiered on a humble AOL site in November 1997. The series
