Who Are the New Design Leaders?
Now business schools and other interdisciplinary graduate programs are entering the fray under the banner of ":design thinking.” They have recognized that the creative principles found in design can be used to develop new solutions for business—and they see this as the next cutting edge. They are distilling the essence of the thought process that arose from the craft of the traditional schools of design. The Rotman School in Toronto, the d.school at Stanford, and the Institute of Design in Chicago have been the boldest in claiming this new territory. There is a tremendous demand for design thinkers today. In industry and in consulting, those who can marry creative right-brain thinking and analytical left-brain thinking are at a premium. That’s because innovation often happens not in the center of a discipline but in the space between disciplines, and right now a lot of new value is being found at the intersection of design and business. Professionals who can understand and respect
