Who are the Atwater White Tigers?
(Not a softball team or club soccer team). Atwater is a startup apparel company based in Orange County; White Tigers is the company mascot. Atwater was created by Scott Madison and Dean Bradley, both have years of experience in the Action Sports industry, playing no small part with one of the industrys most successful brands. Both had a visible hand on a large percentage of all product or visual identity – Dean as Art Director, Scott as Design Director. They ventured out on their own to create apparel & accessories brand. Atwater is their company, their vision. A person who is very knowledgeable of the Action Sports market reviews the Atwater line, he / she would complete this thought, The niche Atwater fills in the surfwear market is? by saying: Our brand concept is what makes Atwater unique. We call it “City-Surf”. We wanted to make a line with the aesthetics and detail of a street wear brand with roots in surf. Does Atwater have a cornerstone product? T-shirts and board shorts are A
