Who are Spice Nook Stores Customers?
The customer that Spice Nook Stores is designed to address focuses on the demographic group that is driving the sale and development of new upscale gourmet spices and allied products on a North American scale. This demographic group is defined by the research group “Packaged Facts” as 25-55 years of age with an income in excess of $60,000. We are targeting specifically that upscale consumer who demands new tastes and flavors, and who regards food as an exciting and integral part of entertaining and excitement. This consumer group drove the sales of hot sauces to over 1 Billion dollars in 1999. This same demographic group purchased 764 million dollars of Mexican sauces, and 325 million dollars of specialty BBQ sauces, and over 5 billion dollars in specialty spices in 1999. The demand for specialty spices i.e. Mexican, transcends geographic boundaries. The demographic group that we are targeting is constantly looking for new ethnic and exciting flavors to blend into their culinary experi
