Who are some of the motown artists of the 1990s?
Somewhat of an ambiguous question, as it could mean both artists signed during the 1990s or classic artists who continued to record for the label in the 1990s. Boyz II Men is the best known Motown artist during this decade, with hits such as “Motownphilly”. Diana Ross, Stevie Wonder, and Smokey Robinson were still recording for the label, but were past their prime. Some hip-hop artists also signed on during this time. Motown in the 1990s was much different from that of the 1960s or even the 1970s or ’80s. It became a division of Universal Music and Berry Gordy no longer owned the label.