Who are Professors Tim Calkins and Derek Rucker?
A clinical professor of marketing at the Kellogg School of Management since 1998, Tim Calkins teaches courses in marketing strategy and branding and acts as co-academic director of the school’s branding program. He has led the Kellogg School Super Bowl Advertising Review since its inception and acts as a consultant to several major corporations worldwide on marketing strategy and branding issues. Derek D. Rucker is an assistant professor of marketing at the Kellogg School of Management. He teaches advertising strategy and researches the areas of consumer metacognition, consumer emotion, consumer information processing and judgment. A Kellogg School faculty member since 2005, he has also had his research published in a number of academic journals, including the Journal of Personality and Social Psychology and the Journal of Consumer Psychology. This year, Professors Calkins and Rucker will be blogging about the Super Bowl Advertising Review to offer their insights on issues and news rel
