Who are Matrixxs primary competitors?
Zicam Cold Remedy benefits from unique positioning with its ability to reduce the duration of the common cold, as opposed to competing cold remedy products which merely treat cold symptoms. However, the product competes in the highly competitive cough and cold market category with a significant number of well-established brands marketed by a large multi-national pharmaceutical and consumer products companies. Zicam Allergy Relief competes against a smaller number of OTC products in the allergy market category, but also has competition from highly marketed prescription allergy products and OTC products marketed by large pharmaceutical and consumer products companies.
