Who and Where is the Audience for the reopened Wayne Theatre?
The National Endowment for the Arts research suggests that the primary audience for a small theatre like the Wayne will be those who live within 15 miles of the theatre. This is the audience that will return and is more likely to purchase series tickets rather than single-event tickets. The last demographic data available shows a population of over 130,000 within that radius. The Wayne will have maximum seating of 400. That means a successful event at the Wayne would need to reach less than .02% of its likely audience population.
