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While browsing or wachovia.com, I received a browser message asking me if I want to accept a cookie that does not appear to be from Wachovia. For what purposes are such cookies used?

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While browsing or wachovia.com, I received a browser message asking me if I want to accept a cookie that does not appear to be from Wachovia. For what purposes are such cookies used?

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Customers and non-customers who click on online marketing advertisements (banner ad, sponsorship, text links, etc.) may have third-party cookies placed on their hard drive. These cookies enable us to capture statistical information – such as which advertisements on other parties’ web sites are driving visitors to wachovia.com, information about where site visitors navigate– to help us better understand the effectiveness of specific online marketing campaigns and make improvements to the Web site. No personal information is obtained, only statistics such as the number of times a page is viewed, pages viewed as a result of specific advertisements, and links utilized. Any information gathered will be used in accordance with Wachovia’s Privacy Statement. For more information on how wachovia.com uses cookies, please visit that section in our Internet-Specific Privacy Statement.

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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