Which types of televised anti-tobacco campaigns prompt more Quitline calls from priority population subgroups?
–> Home | Browse by Day | or Program | Author Index 180567 Which types of televised anti-tobacco campaigns prompt more Quitline calls from priority population subgroups? Wednesday, October 29, 2008: 12:30 PM Sarah Durkin, PhD , Center for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton, Australia Melanie Wakefield, PhD , Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Carlton Victoria 3053, Australia An enormous challenge for further progress in tobacco control is how to tackle the consistently higher levels of smoking prevalence found among disadvantaged groups. Televised anti-smoking campaigns have been found to provide an effective population wide method of promoting adult smoking cessation. It is, however, unclear to what extent mass media campaigns may be able to redress disparities in quitting behaviour across population subgroups, and whether this differs across different styles of campaign. Telephone Quitlines are commonly used as a
