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Which one of the 4 Cs (Cut, Clarity, Color, Carat) is most important to the customer?

April 26, 2017Clarity color customer cut

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Which one of the 4 Cs (Cut, Clarity, Color, Carat) is most important to the customer?

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Probably clarity, because this is the only one of the four C’s that an untrained observer can see through a jeweler’s loupe or some type of magnification, wherein imperfections at least would become visible. Cut and color require experience and carat weight should be done on a balance scale. L.