Which of the two (cement industry or automobile industry) would most likely advertise and why?
You know it’s the auto industry, as I’m sure you’ve seen tons of car ads but few cement ads. The deal is that you have many separate car companies vying for the business of a market with varied tastes and needs, and so will try to appeal to the part of the market that they believe they can attract. Cement companies are all offering the same product and people looking for cement therefore don’t look to ads to decide anything about the quality of different kinds of cement, or who to get it from – anyone near them will do.
