Which location is a key preference- a mall or high street markets?
CS: We believe in making the right mix, so our preferred store location is a mix of stores in malls and high streets. ASID: What is your take on brand licensing- is it essential for each retailer? CS: Licensing enjoys credibility with all stake-holders in case of well respected brand. However, the challenges involved in brand licensing are immense as well. Adequate checks are necessary on commercial, legal, manufacturing processes as well as focus on brand and vendor management. ASID: Who are your target clientele and what are the categories of merchandise that are available at the store? CS: Portico New York has been a fashion leader and driven by passion for innovation. We believed in offering international quality on products and designs at Indian price to the Indian consumer. Our core target clientele are women in the SECA 25-45 age group. We have been pioneers in offering kids bed and bath linen and today the largest consolidator in kids segment in a range of cartoon characters fr
