Which kind of clothing company is the one producing PRP jeans?”
PRPS jeans, a New York based clothing company founded in partnership by a former top Nike designer, Donwan Harrell. The collections are conceived with specific purpose and functions in mind, designed to be worn and utilised. The brand delivers globally to discerning denim enthusiast. PRPS design with African cotton combined with expert Japanese construction and a wealth of expertise from the world’s authentic military uniforms, workwear and hunting apparel. In their pursuit of authenticity, highly qualified specialists are dedicated to further research, manufacture and development processes of their products, with each piece being individually hand crafted. They continue to raise the bar each season and discover innovations in reproducing elements that inspire their customers.
“The big brands are tired,” said Patrick Kuhnert of Fourteen Ounce, an affiliate of a Berlin fashion trade show organizer. “Diesel, Reply and Levi’s are having problems with their standing,” he said. Trend-setters currently aren’t buying 501 jeans. Instead they are choosing PRPS, an abbreviation for product with a purpose. An example is pants made from African cotton costing between 300 and 500 euros (424 and 706 dollars). Kuhnert noted dryly that they aren’t exactly mainstream garments. But not only premium brands are getting traction in the current market. The Scandinavian brands Acne and Cheap Monday are targeted at young, very fashion-conscious buyers with little money to spend. Another example is the French label April 77, backed by former musician Brice Partouche. Its jeans sell for 50 to 80 euros. One rule applies to all: The more individual, the better. The Swedish brand Nudie advertises with “naked facts,” telling buyers to wear the jeans for six months before washing them. Th
