Which ISPs have partnered with Phorm to launch the OIX, PhormDiscover and QookSmartweb?
Virgin Media in the UK believes interest based advertising has potentially important benefits for consumers, ISPs and website owners. The company is reviewing potential opportunities with suppliers including Phorm prior to making any commitment to launch any of these technologies. In Korea- one of the most advanced internet markets in the world – KT, which represents 44% of the Korean broadband market, is engaged in a market trial of Phorm’s technologies.