Which is the highest growth market in the world for Italian glass companies today and why?
Italians have a very strong attitude to export. Due to the Euro/USD rate of exchange at this moment, it is easier for us to grow in the countries where Euro is the reference currency than elsewhere. What is the state of the mirror industry in Europe? Overall, the European mirror industry is slightly growing, but there are differences between Western and Central Europe, where the situation is stable, and Eastern Europe, where the market is expanding due to the increasing purchasing power of the consumers. People there now have more money to spend compared to a few years ago. What is the effect of the higher Euro on exports? This is pushing the European industry toward better and better performances of products and machinery. The strong currency makes Euro products more expensive, and we have to prove to customers that they are not wasting their money. This process is going well and the European companies who are technological leaders are growing strongly inside and outside the Euro zone
