Which is more important when shopping for herbal medicines – safety, effectiveness, or bioequivalence?
We recognize that, for most consumers, the real issue is less one of safety and effectiveness of herbal remedies in general and more one of the quality of the specified product. The real issue for the consumer is the question of bioequivalence: is the product in front of me going to be bioequivalent to the one I have been reading about and deliver the results I expect?
