which is Brew a case of high-gravity beer Craft brewer savors success?
Craft brewer savors success. Dec. 31–One founder has adopted the job title of Big Kahuna. He and his accomplice’s idea of advertising is the company logo imprinted on a Frisbee. Their annual investors meeting bears resemblance to a beer bash. Now Freddy Bensch and Kevin McNerney, former college roomies who plunged into the suds business initially to secure free six-packs, are about to taste-test a fresh concept for their firm: operating on a detailed financial budget. This, while winding down the 10th year of their Sweetwater Brewing Co. “We pretty much ran things week to week,” Mr. Kahuna/Bensch acknowledges, some 500 weeks after liftoff. Imbibers and brewing competitors, perceive at your own risk this pair as stumbling around like drunks with an angel on each shoulder. Dumb like foxes are Bensch and McNerney, who washed up in Atlanta at a ripe moment for microbrews, began churning out uniform beers that hit the public’s sweet spot and wrapped it all in a counterculture image with a
