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Which is better Google Adwords or Yahoo Pay Per Click?

April 26, 2017Adwords google yahoo

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Which is better Google Adwords or Yahoo Pay Per Click?

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It is best to test campaigns in both Google and Yahoo. Sometimes the cost of clicks is cheaper in one than the other. Sometimes the return on investment is better in one. And more often than not it is best to use both, testing bids, positions, terms and conversions in both.