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Which fair trade organization just successfully launched a new label and promoted it with a world tour?

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Which fair trade organization just successfully launched a new label and promoted it with a world tour?

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The International Fair Trade Association (www.IFAT.org) is a global network of fair trade organizations based in Oxford, England. The organization is composed of over 200 members in 55 countries from countries across Asia, Africa, Latin America, Europe, North America, Australasia and the Pacific Rim. For more info on the label: http://www.ifat.org/theftomark/thelaunch.html IFAT’s members are producer co-operatives and associations, export marketing companies, importers, retailers, national and regional Fair Trade networks and financial institutions, dedicated to the Fair Trade movement. In short, the IFAT network represents the whole Fair Trade chain from product to sale. IFAT’s mission is to improve the livelihoods and well being of disadvantaged producers by linking and promoting Fair Trade Organizations, and speaking out for greater justice in world trade.

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