Which factors influencing Best Match are weighted the heaviest?
In general, recent sales history is a very important factor. How all factors are weighted relative to each other varies by category and over time. Best Match responds to recent buying patterns, so it’ll evolve according to which combination of sorting criteria is working best for a particular category. This means that any breakdown we give could change. We’ll be keeping a close eye on Best Match to make sure that the most relevant, good-value and reliable items get the most visibility and lead to the highest number of completed purchases. In the meantime, if you are a seller, it’s a good idea to experiment with different title keywords and formats to see what works best for you – but make sure you don’t lose your ‘recent sales’ score in your multi-quantity listings.
