Which chiropractic advertising TV ads work better: Direct Response or Lead Generation?
Both chiropractic advertising TV ads work. Statically the lead generation spots work better. Not every one that sees your commercial is ready to come in and be a patient right away. At least with the lead generation ad you are collecting their contact info and you can follow-up with them with an email, informational DVD, free report, etc. An interesting statistic that I just read… females prefer to get their information through the mail. Females want something that they can feel or touch before making decisions about her family’s healthcare.
