Which birthday greeting works best: Card or Letter?
Both formats have been designed to bring maximum response so both are equally effective. Your offer will affect response more than the format you choose. A totally free, no-strings-attached offer (Free Appetizer, Free Entre, Free 15-Minute Swedish Massage, etc.) brings the best results. Remember: Your goal is to get people in your door so you can turn them into an immediate cash sale. Don’t skimp on your offer! Do whatever it takes to get them to visit you. And when they do, they’ll often bring friends and family who will also spend money. We’ll work together to determine the best “irresistible” offer for your business.
