Which are the scientific principles at the base of kinetic typography ?”
Kinetic typography—the technical name for “moving text”—is an animation technique mixing motion and text. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion. It is often studied in Communication Design and Interaction Design courses. Some commonly seen examples of this technique include movie title sequences and credits, web page animation and other entertainment media. With the advent of film and graphic animation, the possibility of matching text and motion emerged. Examples of animated letterforms appeared as early as 1899 in the advertising work of George Melies[2]. Early feature films contained temporal typography, but this was largely static text, presented sequentially and subjected to cinematic transitions. It was not until the 1960s when opening titles began to feature typography that was truly kinetic. Scholars recognize the first feature film to extensively use kinetic typography as Alfred Hitchcock’s North by Northwest (195
In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application, including typesetting & typeface design; handwriting & calligraphy; graffiti; inscriptional & architectural lettering; poster design and other large scale lettering such as signage and billboards; business communications & promotional collateral; advertising; wordmarks & typographic logos (logotypes); apparel (clothing); vehicle instrument panels; kinetic typography in motion picture films and television; and as a component of industrial design type resides on household appliances, pens and wrist watches. Since digitization typography`s range of applications has become more eclectic, appearing on web pages, LCD mobile phone screens, and hand-held video games. The ubiquity of type has led typographers to coin the phrase “Type is everywhere”. Typography generally follows four principles, using repetition, contrast, proximity, and alignment. Text typography Text
