Which ad formats work best for rich media?
When it comes to rich media ads, bigger isn’t always better, according to new research looking into the most effective display ad formats. The study, conducted by display ad provider Eyeblaster, found that the choice of right video, ad format, flash features and expansion played a far more significant role in engaging the consumer than size. Keep reading… 14/10/2009 Online ad spend up for first time since 2008 – Bellwether UK ad spend may be bottoming out, with spending on traditional media advertising falling by the smallest amount for the past six quarters and online ad spend showing its first increase since 2008, according to a new survey. The IPA/BDO Bellwether survey for the third quarter of 2009 indicates that British companies’ spending on advertising fell for the eighth quarter in succession in the third quarter, but the reduction in budgets was the smallest seen for a year. Keep reading… 14/10/2009 10% of US display ads ‘are locally targeted’ Approximately 10% of online di
