Wheres Windows welcome wagon?
Each week Ross Rubin contributes Switched On, a weekly column about the future of technology, multimedia, and digital entertainment: “[O]ne of life’s most perplexing decisions – whether to buy a Macintosh or an IBM PC – can now be made with the greatest of ease.” This hyperbole appeared in a 1985 ad for a pricey contraption called MacCharlie, a PC clone enclosure into which the original Macintosh slid, offering — as the ad noted — “the best of both worlds.” MacCharlie, named in the days when IBM’s PC business was represented by a Chaplain impersonator, was offered by Dayna Communications, a company that would enjoy a good run as a cross-platform solutions company before being purchased by, of all companies, Intel. What had wrought this monstrosity? When Apple developed the Macintosh, it made a decision that would have long-term implications. Choosing Motorola processors over those from Intel meant that the Mac couldn’t run DOS or Windows-based software at anywhere close to the speed
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