Where’s the BTA and ETC gone?
VisitBritain is the new organisation, created on 1 April 2003 formed by the merger of the British Tourist Authority and the English Tourism Council. Its mission is to build the value of tourism by creating world class destination brands and marketing campaigns. It is now responsible for promoting to both overseas and domestic visitors. This is an important change, as it means that for the first time in many years a national tourist board now has direct responsibility and funds to promote England to UK residents.
