Where will the Web Analytics Association should be in the next two years?
I would like to see WAA to become the ultimate resource for the members to learn and grow in the next two years. WAA forum is a great place, probably more for beginners to ask “how to” questions. eMetrics forum is great but it is expensive (though well worthy) and only few times a year. What it is lacking is a continuous learning experience for practitioners like us. We have mastered the basis and we want to reach to the next level. We want to see more case studies and learn how we can implement similar solutions for our company. Webinar/podcast is a great medium but there is too much sales pitch. We need a better learning and sharing platform and I think WAA, as the only unbiased and credible professional association, can take up this challenge and fulfill the hungry needs. In my process to apply for the business school six years ago, I co-founded a Chinese Professional Association where members can share their learning and network with each other, in their journey to apply for the bu
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