Where were the Planters Cashews grown and shipped from?”
Planters is an American snack food company, a division of Kraft Foods, best known for its processed nuts and for the Mr. Peanut icon that symbolizes them.[1] Started by Italian immigrants Amedeo Obici and Mario Peruzzi in Wilkes-Barre, Pennsylvania, in 1906, it was incorporated in 1908 as the Planter Nut & Chocolate Co.. In 2006, Planters celebrated its 100th anniversary. Advertising According to the Planters web site, Mr. Peanut was created by first grader Antonio Gentile for a 1916 contest to design the company’s brand icon[2]. His design was perfected by a commercial artist and has changed over the years. Advertising taglines have included: * The Nickel Lunch!”-peanuts/peanut bars(1930s-1940s) * Planters is the word for (good) Peanuts. (Various products — 1950s) * Peanut butter with a crunch (P.B. Crisps — 1992) * Relax. Go Nuts. (Deluxe Mixed Nuts — 1997) * Put Out the Good Stuff (Various Products – 2003) * Instinctively Good (Various Products – 2007) [edit] Products Planters’ wide
Planters began as a vision in the mind of a young Italian immigrant named Amedeo Obici. Little did he know that the small business he began in 1906 would grow into the world’s grandest nut company. Planters ad, 1949 Obici, along with his friend and business partner Mario Peruzzi, founded Planters Peanut Company in Wilkes-Barre, Penn., in 1906. Seven years later, Obici built his first processing plant in Suffolk, Virginia. Mr. Peanut didn’t come along until 1916, when a schoolboy named Antonio Gentile submitted his sketch to win a Planters contest for a brand icon. A commercial artist later added a top hat, monocle, and cane. The company’s first ad, appearing in the Saturday Evening Post in 1918, was also the first for a salted nut. The hugely popular dry-roasted version of Planters peanuts made its debut in 1962. Later introductions have included unsalted and roasted peanuts, Planters Trail Mix, Honey-Roasted Peanuts and Cashew Mix, and more recently, NUTrition. For more than 100 years
