Where to Next For GHD, The Hair and Beauty Super Brand?
Just like Coke and Hoover (or laterally Dyson), the brand name of GHD has become synonymous with ceramic hair straighteners in the UK. The brand is quite simply a modern retail phenomenon and the GHD IV Styler is the must have accessory for every budding fashionista from London to Inverness. GHD is a relatively young brand, launching at the turn of the century when we were all still on a come down from the millenium and panicking about the millenium bug crashing our planes, or clearing our Bank accounts. The brand was born in 2001, when Yorkshire entrepreneur Martin Penny was advised by a hairdresser friend to buy the rights to a South Korean hair styling iron. The irons were branded GHD (Good Hair Day) and nothing would ever be the same in the hairdressing world again. Hairdressers were initially sceptical about whether clients would part with £70 for the new irons, but once they were put into the hands of a few celebrities on the London fashion circuit the buzz spread like wildfire.
