Where to find email addresses?
Internal In house emailing lists tend to perform better then externally bought lists. You should use every existing contact moment to collect email addresses and ask permission to inform by email. Some collecting points: • through your website • at a point of sale • call center • in a printed direct mailing • your sales force • at events, fairs, • through order forms • outlook contacts • invoicing database • dedicated survey • … Use all of these moments as an opportunity to gather permission to email your customers. You want to provide something to which your current and potential customers will say, “Yes, I give you permission to send me email.” A simple clipboard on your front counter or form on your website, that says “Sign up here to receive discount coupons via email!” or “Sign up here to get our free Newsletter via email!” will get you going. Don’t ask for too much information at first. All you really need to get started is a first name and an email address. Most importantly, pro
