Where is this trend going? What drives the growth of fantasy sports participation?
Kelly Perdew: It is all about fan engagement. For sports, it used to be with board games and baseball cards, now you get to really see what it’s like to build your own teams and really be the coach or the GM. It is going more global very rapidly. Yes football and baseball are still king, but anywhere there is statistical data to be mined and there is a passionate fan base, fantasy will be in play. Also, the styles of games we can provide allow for broader audience appeal – simple games that exist across all media platforms are allowing brands to grow their audience. PRC: How does RotoHog.com leverage social media for your brand and for your partners/clients? Kelly Perdew: The great thing about games is the way information spreads virally and some of our partners are the pioneers in the social media marketing space. They literally have millions of people online and engaged around the world every day. So by powering a part of that network with our games we are able to communicate in real
