Where is the place of prevention education and research within the current breast cancer movement?
There is a clear divide within the movement between organizations that are fighting for preventative research and those that follow the historically entrenched bias towards screening and treatment. The latter group, moreover, has the support of huge corporations such as AstraZeneca, maker of tamoxifen, and creator of National Breast Cancer Awareness month. Although this situation has altered slightly in recent years, thanks to pressure within the movement, it is still the case that the leading organizations—such as the Komen Foundation—make prevention a low priority. The seriousness of the situation is illustrated by the fact that the only options we have for prevention right now are pills with dangerous side effects, and surgery more drastic than that often prescribed for women with the disease. 5. How has cause-related marketing altered corporate philanthropy and consumer culture? Until the 1980s, corporate philanthropy was a relatively random, eclectic, and unscientific activity bas
