Where is Potash going with regard to using social media for IR purposes?
We recognize this is mainstream. It’s the new world. We will be a part of it. We’re having those conversations with counsel. Transparency to us is innate. We’ve been that way for decades, so this next step for us is not as big of a one as it would be for companies that aren’t as open and transparent. Get over the fear of letting go…that’s the first step. Specifically then—what are your concrete plans for using social media? We recently had the website redesigned. It was long overdue. We had technology that had been kicking around since the dinosaurs. That said, we recognized that social media is part of the new world. So we took the opportunity to set ourselves up on the site so that we can access and link to different social media tools. We have Twitter, Facebook, LinkedIn, YouTube, RSS feeds and so on. We are able to use them. But at this point, we’re not there yet beyond that. We are still dipping our toes in. We’re comfortable pushing information onto Twitter, for example. So a f
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