Where in the world do you think raisins are just waiting to be discovered? What food products will that area demand most?
There are so many places in the world with raisin consuming traditions which are so eager to try California raisins. In Russia, for example, there are more than 100 different types of breads produced at a typical bakery. Most traditionally have contained raisins. India has a long tradition of raisin usage and produces only a small amount. They use raisins in dishes from chutneys to dosas. A real area of potential is our neighbor in the South– Mexico. Although they do produce raisins in the state of Sonora, they have a rising high quality baking industry in the major cities including Mexico City and Monterrey. Some of these same bakery industries have U.S. operations and even own some of the largest bakeries in the USA. And, they are moving to raising product standards on the Mexican market as well. California raisins fit right into this need.
