Where does the simulant stone industry sit in the worldwide jewelry business at the moment?
There are varying kinds of quality found in the simulant market today. Generally simulants of inferior quality can be found set in plated metal or silver. Our simulant is of the highest rating amongst simulants available in the market and is specially sourced for our product to maintain an excellence in standard. To the untrained naked eye it is impossible to tell the difference from a real diamond. Our stone has a life time guarantee, which is a testimony in itself to the exceptional quality. The stone is mounted in a high quality 18k gold setting usually reserved for high end brands, however our jewelry is priced so that luxury is available to all women today. We are certainly reaping the rewards in this economic downturn through the recognition of value. We are very well positioned for women who are still looking to indulge in luxury as a “feel good item”. Given the decline in spending, Desert Diamonds is in a niche positioning in terms of high quality luxury product at very afforda
