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Where does the Shell Eco-marathon concept originate?

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Where does the Shell Eco-marathon concept originate?

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It all began back in the 1939 as the ‘Shell Mileage Marathon’ scientists at a Shell research laboratory in the United States challenged one another organised an internal competition to see whose car gave the best mileage. That idea was resurrected several decades later and served as the inspiration for the introduction of the first Shell Eco-marathon Europe, in 1985.

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