Where does the power of flower motifs lie?
“Floral motifs offer a kind of cheerfulness. But I think that it especially pertains to the esthetic effect that emanates from them. The next fashion trends will be plain, solid designs. Then, there will be leopard motifs, shells or fossils. Trends come and go. Nature has always been a source of inspiration for decoration.”Your position is that consumers buy emotion and are willing to pay for it. With flowers, you can buy a feeling of happiness. How can the sector take advantage of this? “I think happiness is too superficial a word. Flowers in particular add new life to the surroundings, the feeling that everything’s okay. If your house is a mess, you can regain control with a bouquet of flowers. Happiness as such is nothing. The flower industry has to fill it in. Elaborate the emotions that people want to experience. You can speak volumes with flowers. Social guilt feelings and social anxiety are two strong emotions that currently hold society hostage. Flowers play a role in this. And
