Where does the name ClickZ come from?
A. One could say it dates us — or serves as proof of our credibility as industry veterans. ClickZ was intended to be pronounced “clicks.” It was named in that era of the early Web when it was very much in vogue to use “z” to indicate a plural: gurlz, warez. It was also accepted wisdom at the time that what marketers sought online were… clicks. Bottom line: It became “click-zee” by default. What was a mispronunciation is now the correct pronunciation.
