Where does the name “Boogles” come from?
The name “Boogles” doesn’t “mean” anything. It was a name the director liked, and had in mind since the early 1990s and is not connected to or has any association or was influenced by Google. Boogles was used as our brand name, because we wanted to have a name that was not associated with ‘bookkeeping’ or ‘accounts’ specifically. It’s a name that can be applied to our various product lines.