where does SmartPower come down on carbon sequestration (if it does)?
BK: Truthfully, SmartPower stays out of the policy realm. Our focus is on creating a vibrant voluntary market for clean energy and energy efficiency. So technically we’d be for any policy that does that — but we don’t get into the details. How does Smart Power’s ad contest fit in? Why go with user-generated ads? BK: The idea is to get to teenagers — the “echo boomers” — not just 30 and 40 year olds but young kids at home, to get them to become energy efficient. How do you get to them? We’re talking real savings. It’s the second time we’ve done it – it’s a chance to see the incredible talent that’s out there, how smart and resourceful people are on this kind of stuff. And we’re able to leverage the Internet to help us with our mission. When we commission a TV ad it’s enormously expensive. We have to pay an agency something like $100,000. But a YouTube ad can be the same level of quality at a fracton of the cost. Plus, when we get these entries coming in, we can use it as a focus group
