Where does intuition fit into making a very important decision?
Intuition occurs when information bypasses your rational faculties and goes directly to you. Many intuitions sort of pop up. It is critical to study your intuitions. Sometimes intuitions are thoughts that we need to know. Good decision makers study their intuitions to understand them. Sometimes you follow them, sometimes not. Intuitions may be dead wrong, or absolutely right. The key questions to answer are “Why do I have this intuition?” and “What is it trying to tell me?” 11. How about emotions? Big decisions should be unemotional and based on the cold hard facts, right? ANSWER: Wrong. There’s a lot of confusion about emotion in decision making. Many people think emotion is bad. This leads to a lot of denial. You make a decision for largely emotional reasons, then come up with arguments to support it. Even worse, if you manage to take emotion out of the picture, you find yourself without the will to carry out the decision. Emotion is like every other important factor in a decision. Y
