Where does IMRO stand on the idea of aesthetics versus functionality?
The concern you need to keep in mind is that graphical content and enhanced aesthetics clog up bandwidth. You need to keep a balance and not sacrifice ease of responding for the sake of cool looking surveys. At least that is the concern at this point in time. Although broadband usage continues to grow, there is still a sizable third (32%) of the US population still relying on painfully slow phone connections. Too often we test online surveys from the comfort of our office without also trying them on a 56k connection. And that’s where intensive graphics can really slow things to a crawl. So I would agree with the questionnaire that keeping everything “clear, concise, uncluttered, unbiased” is the main concern. The goal then is to have the survey as visually appealing as possible without sacrificing speed and ease. Because if those cool looking graphics cause a long delay in displaying a page and/or moving on to the next page, you’ve got a terminated interview in the making. The definiti
