Where does Hyatt stand now with its brand positioning?
CURTIS-MCINTYRE: I think Hyatt has been a little quiet in the last couple years in terms of marketing, and we have tremendous product upgrades and property openings to [talk about]. But overall, I’m going to try to get back to the simple message that Hyatt has a phenomenal history of hospitality grounded in the communities and cultures we live in. HOTELS: And you are responsible for developing both an internal communication strategy and launching Hyatt’s first global advertising campaign… How will you tackle such a big job, and what is the timeline for the campaign? CURTIS-MCINTYRE: First and foremost, we need to find the right agency to do that, and we are engaged in a search to find the right partner to help us bring our message to global light. We also are revisiting the customer research and brand work that our branding strategy partner did last year, and looking to that for guidance on the right kind of clear and simple positioning. The strongest brands don’t try to communicate th
